Our Research
LPN backs up its business with Research & Publishing
With a 27-year history of original research on Hispanic Print and it’s readers, Latino Print Network’s parent company, Western Publication Research, has compiled many studies including the following:
 State of Hispanic Print,
Annually, since the mid 1980s, WPR has compiled the State of Hispanic Print, with details and trends on everything from the number of publications to numbers of combined circulations to amounts of ad dollars, all of which are presented by type of publication. This research has been quoted by over 250 worldwide media organizations. |
 2006 Hispanic Marketing 101 Yearbook
More than fifty articles with tips for reaching Hispanics, as well as information on Hispanic publications and their data. |
 Newest Study: The Strengths of Hispanic Owned Publications Study
Highlighting 29 Qualities That Allow Hispanic Owned Newspapers to Excel. Released: September 2005 [DOWNLOAD STUDY] Requires Adobe Acrobat. Get adobe acrobat here |
 The 2004 National Audit Study
The 2004 National Audit Study, done for the NAHP Foundation, provides landmark insights into the state of circulation audits for Hispanic publications and also makes a series of recommendations for needed reform within the audit industry. |
| The Hispanic Market:
The American Family |
 Readership Studies.
Over 340 readership studies for Hispanic publications since 1978 provide key insights into the readers of Hispanic Print. Since 1999 WPR has surveyed over 41,000 Hispanic Print readers. |